Movie theater advertisers discover power of active learning! Previews AND Engagement

"The appeal for advertisers is that viewers are more likely to remember the ads they see before a movie if they are engaged with interactivity, prizes and points, said Paul Lindstrom, the senior vice president of Nielsen’s On Location service. 'An engaged audience is a more receptive audience,' Mr. Lindstrom said."

"Duh!" says Sally Gilbert

First paragraph above from "An Upgrade for the Show Before the Show," By Tanzina Vega, The New York Times, April 5, 2012

 

 

Challenge: Reimagine textbook resources that engage students in deep learning AFFORDABLY

Repositories, Open Educ. Resources,  and "multiple formats are combined to create non-textbook learning materials." are recommended by Steven J. Bell, Temple U. in "Views: Taming the Textbook Market", Inside Higher Ed, June 11, 2011
Excerpts:  
"The challenge lies in reimagining the textbook so that faculty construct the right set of learning materials that engages their students in deep learning, without bankrupting them. The open educational resources movement is already laying a foundation for that type of radical change.
...
"Hope for mending what’s broken in that system is on the horizon. Scholars are publishing more frequently in open- and public-access journals. Faculty conducting research with National Institutes of Health grants must now deposit their accepted papers in a free, community-accessible database. New models where author payments are used to support open access are gaining traction. At a growing number of institutions faculty are passing resolutions to support open-access publishing. 
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Peer-to-Peer Learning Through Linked Courses - Grad & Undergrad

Using Blackboard to support, structure, and link mutually beneficial activities in a graduate course and a closely related undergraduate course.  More info...
Printable Paper Bookmark (PDF):  View Download

I'm preparing keynote "Frugal Innovations for Student Engagement:  Collegial Sharing of TLT Improvements," for Teaching and Learning Technology Day, Temple University, Philadelphia, PA, Friday, April 8, 2011 9:15-10:00AM