Friday, April 06, 2012

Movie theater advertisers discover power of active learning! Previews AND Engagement

"The appeal for advertisers is that viewers are more likely to remember the ads they see before a movie if they are engaged with interactivity, prizes and points, said Paul Lindstrom, the senior vice president of Nielsen’s On Location service. 'An engaged audience is a more receptive audience,' Mr. Lindstrom said."

"Duh!" says Sally Gilbert

First paragraph above from "An Upgrade for the Show Before the Show," By Tanzina Vega, The New York Times, April 5, 2012



IMAGE selected by Steve Gilbert April 6, 2012

Painting "The Popinjay shooting in Brussels," by David Teniers the Younger, 1652

"Permission I, the copyright holder of this work, release this work into the public domain. This applies worldwide. In some countries this may not be legally possible; if so:I grant anyone the right to use this work for any purpose, without any conditions, unless such conditions are required by law."



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