"The appeal for advertisers is that viewers are more likely to remember the ads they see before a movie if they are engaged with interactivity, prizes and points, said Paul Lindstrom, the senior vice president of Nielsen’s On Location service. 'An engaged audience is a more receptive audience,' Mr. Lindstrom said."
IMAGE selected by Steve Gilbert April 6, 2012
Painting "The Popinjay shooting in Brussels," by David Teniers the Younger, 1652
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