How get my/your attention for important info - IMPORTANT TO ME/YOU!

Phone and online newspapers both fading? 


"full-fledged adults have... given up the telephone — land line, mobile, voice mail and all." - see below

"The New York Times will charge a subscription fee for frequent

readers of its Web site and mobile applications starting March 28. It’s a

gutsy experiment in resetting the financial equation of the newspaper

industry." - excerpt from "NYTimes.com to levy subscription fee"

"In the last five years, full-fledged adults have seemingly given up the telephone — land line, mobile, voice mail and all. According to Nielsen Media, even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years."  - Excerpt from Don’t Call Me, I Won’t Call You - NYTimes.com