“..ways people use new media in the first years of an emerging communication regime can influence the way those media end up..”

Rheingold's Book Net Smart [Amazon] 

Title sentence above is from Howard Rheingold's website as of March 23, 2012:  "Howard Rheingold | Exploring mind amplifiers since 1964".  That sentence appears in the following full paragraph which introduces Rheingold's new book Net Smart:

"The future of digital culture—yours, mine, and ours—depends on how well we learn to use the media that have infiltrated, amplified, distracted, enriched, and complicated our lives. How you employ a search engine, stream video from your phonecam, or update your Facebook status matters to you and everyone, because the ways people use new media in the first years of an emerging communication regime can influence the way those media end up being used and misused for decades to come. Instead of confining my exploration to whether or not Google is making us stupid, Facebook is commoditizing our privacy, or Twitter is chopping our attention into microslices (all good questions), I've been asking myself and others how to use social media intelligently, humanely, and above all mindfully. This book is about what I've learned."